Pollen Capital

Helping mobile app and gaming studios navigate debt markets with clarity, structure,

and access to the right capital partners.

Why Pollen Capital?

10+ years’ experience

Founder of Pollen VC, with a decade of structuring and deploying hundreds of millions in non-dilutive capital.

Access to
off-grid lenders

Beyond the usual names at conferences and on LinkedIn, I work with specialist funds that bring fresh opportunities.

150+ studios advised

Deep sector knowledge in LTV modeling, cashflow structuring, and capital efficiency.

Independent & vendor-neutral

I don’t push a product. I sit on your side of the table to clarify needs, design the right structure, and connect you with the right lender.

THE CHALLENGE

Capital for apps and games isn’t one-size-fits-all.

Studios are often pitched generic facilities without the structuring expertise to know what’s truly right for them. Most M&A bankers don’t go deep enough on debt structuring. Meanwhile, founders and CFOs risk overpaying, underfunding, or getting locked into the wrong terms.

That’s where I come in.

WHAT I DO

I advise on capital solutions across the spectrum:

User acquisition

financing

User acquisition

financing

User acquisition

financing

Align capital structures with payback periods and growth velocity.

Studio acquisitions

& buyouts

Design debt packages that support
leveraged growth.

Design debt packages that support leveraged growth.

Off-balance

sheet structuring

Decouple UA spend from P&L reporting, particularly for listed companies.

My Process

Clarify your needs.

Analyze cashflows, LTVs,

and growth strategy.

Clarify your needs.

Analyze cashflows, LTVs,

and growth strategy.

Make the match.

Connect you with the right capital partner,

including off-grid lenders.

Make the match.

Connect you with the right capital partner,

including off-grid lenders.

Map your options.
Compare facility types
and highlight trade-offs.

Structure the deal.

Negotiate and model terms

to ensure fit and efficiency.

Structure the deal.

Negotiate and model terms to ensure fit and efficiency.

Lenders. I can introduce you to high-quality opportunities.

If you’re a lender active or wanting to be active in the mobile gaming and app sector, I can introduce you to high-quality opportunities.

I maintain a dealflow pipeline that’s often off-market and not available through traditional channels. If you’re interested in accessing this space, get in touch.

If you’re a lender active — or wanting to be active — in the mobile gaming and app sector, I can introduce you to high-quality opportunities.

I maintain a dealflow pipeline that’s often off-market and not available through traditional channels. If you’re interested in accessing this space, get in touch.

If you’re a lender active — or wanting to be active — in the mobile gaming and app sector, I can introduce you to high-quality opportunities.

I maintain a dealflow pipeline that’s often off-market and not available through traditional channels. If you’re interested in accessing this space, get in touch.

Connect as a Lender

Who I work with

Mobile gaming studios and app businesses generating $250k+ per month.

Teams with strong unit economics but limited debt-raising experience.

Founders, CFOs, and investors seeking to grow faster without unnecessary dilution.

ABOUT ME

I’m Martin Macmillan founder of Pollen VC, which pioneered debt financing for mobile apps and games. Over the past decade I’ve worked with more than 150 companies, raised and structured hundreds of millions in debt, and built one of the strongest capital networks in the industry.

I also write The Capital Stack, a Substack on capital markets for mobile apps and gaming. Subscribe to keep up with the latest insights.

If you’re exploring financing for your studio, let’s talk.

Book a Free Consultation